08:00 | Sao Paulo (Brazil), May. 29.
Peru's participation in the 2017 APAS Show generated US$31 million in sale commitments involving Superfoods, the Andean country's Trade Office in Sao Paulo (OCEX Sao Paulo) revealed last Sunday.
Held in the Brazilian city on May 2-5, APAS Show is the largest trade fair for the supermarket industry.
At the site, most demanded Peruvian Superfoods were: giant squid, blue shark, hake, Pacific chub mackerel, scallops, prawns, canned tuna fish, as well as garlic, olives, grapes and quinoa, among others.
For the very first time, Peru's blueberries were presented in the mentioned event.
It must be noted said fruits entered the Brazilian market last April. Thus, they will lead to US$3 million in revenue for national agroexporters during the coming years.
Sale commitments are the outcome of greater Peruvian food exports to Brazil.
In this sense, shipments to South America's largest country increased 33.5% in the first quarter of 2017 over the same period last year.
The initiative was supported by the Association of Peruvian Exporters (Adex), as well as by Peru's Ministries of Foreign Trade-Tourism (Mincetur) and Agriculture-Irrigation (Minagri).
Superfoods Peru
Launched last February, "Superfoods Peru" is a public-private initiative to further advertise the quality, variety and benefits of the country's food offer.
The campaign promotes the following health boosters: quinoa, kiwicha, canihua, maca, yacon, chestnuts, carob tree, sacha inchi, Cusco's giant corn, purple corn, camu camu berries, cherimoya, soursop, lucuma, mangoes, grapes, tangerines and anchovies.
Well-known blueberries, asparagus, broccoli, avocados, pomegranates, cacao, and chocolates are also included.
It is worth noting the Inca nation enjoys a privileged status among global superfood producers thanks to its biodiversity, export capacity, as well as traceability and innovation through sustainable, transparent process chains.
Published: 5/29/2017