Andina

Peru: Pisco producers advised not to attend Concours Mondial de Bruxelles event in Chile

El Perú celebra hoy el Día Nacional del Pisco Sour.

El Perú celebra hoy el Día Nacional del Pisco Sour.

16:01 | Lima, May. 26.

The Association of Peruvian Exporters (Adex) believes Peru-based pisco producers should not take part in the Spirits Selection by Concours Mondial de Bruxelles scheduled for August 22-24, 2017.

Adex head Juan Varilias defended the Peruvian origins of pisco and stressed the need to keep on working towards reaching new markets.

As is known, Chilean authorities accepted the participation of Peruvian spirits in the competition under the name of "Peruvian grape-distilled drink or aguardiente."

"I suggest that Peru should not participate. That contest will enable the Chilean drink to take all the [pisco category] medals," he underlined.

Varilias assured the Foreign Trade and Tourism Ministry (Mincetur) is working to make Peru globally recognized with a denomination of origin for such spirit.

Adex official said Peru's efforts are yielding significant results, since many countries recognize pisco as Peruvian.

Spirits Selection

Spirits Selection by Concours Mondial de Bruxelles has become the international event rewarding spirits from across the globe. 

Whiskies, Cognacs, brandies, rums, vodkas, gins, piscos, grappas, baijius and tequilas, amongst other spirits, are assessed and classified by a panel of internationally-renowned experts.

This major itinerant competition is travelling to La Serena (Chile) where a panel of experts will blind taste internationally produced spirits.

It should be noted British singer Ed Sheeran recently recognized Peruvian pisco's quality and placed it as one of his top picks when it comes to alcoholic beverages. Remarks were made during an interview with Los 40 Chile radio station.


(END) CNA/CAN/RMB/MVB

Published: 5/26/2017