Madonna's "Hard Candy Fitness" chain will open a branch in the Peruvian capital Lima, it was reported on Wednesday.
According to ohnotheydidn't, the American pop singer will also open Hard Candy gyms in Argentina, Brazil and Colombia. There is already a Hard Candy gym in Santiago, Chile.
The first Hard Candy gym to be opened will be in Buenos Aires, Argentina in the first months of 2015.
The venture — named after Madonna’s 2008 album — is a partnership between the 55-year-old superstar, her manager Guy Oseary and New Evolution Ventures, the world’s leading expert in fitness club development and operations.
Other Hard Candy gyms around the world are in Rome (Italy), Berlin (Germany), Sydney (Australia), Toronto (Canada), Mexico City (Mexico), Moscow and St. Petersburg (Russia).
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Published: 7/2/2014