In recent years, pisco has accumulated a 60 percent increase in its prices. According to Peru’s customs, its price has increased more than export volume, because of pisco quality, she said.
Chile and Colombia are the markets that pay for the best pisco, alongside with the United States and Germany.
Meanwhile, the local market witnessed a significant increase in sales over the past five years, from growth rates of six percent in 2005 to 13 percent.
Silva attended a ceremony to announce celebrations on the ocassion of the National Day of Pisco, which is celebrated on the fourth Sunday of July every year, that is, on July 22 this year, which aims to promote and spread Peru’s flagship drink.
Peru’s Ministry of Production along with regional and municipal governments will carry out a number of activities to promote the consumption of pisco in various localities, while Peru’s Ministry of Foreign Affairs (MFA) will conduct activities in various Peruvian diplomatic missions abroad.