Prominent fashion designers from Peru portray their exclusive garments made of pima cotton, alpaca and vicuna at the Sao Paulo Fashion Room.
The clothing industry event brings together nearly 250 Brazilian buyers seeking for high-end apparel.
Peru's participation at this exhibition and sale space for high fashion apparel and accessories in Brazil was made possible thanks to Peru's Trade Office in Sao Paulo (Ocex Sao Paulo), as well as Exports and Tourism Promotion Board (PromPeru).
According to the Ministry of Foreign Trade and Tourism (Mincetur), the event runs from April 27 to May 25 this year.
On the first day, Brazilian firms like Espaço Edna Aguiar, Maison, Village, Martha, Sabrina Paiva, among others, were astonished with Peruvian designs by Meche Correa, Claudia Bertolero, Sergio Davila, Jose Clemente and Sumy Kujon, whose work includes embroidery practices by Peruvian communities.
"The event seeks to foster business between Peruvian designers and high-fashion boutiques in Brazil. For this purpose, we are encouraging the usage of the Internationalization Platform, established in 2005 by Ocex Sao Paulo and Promperu —a strategy that facilitates access of Peruvian garments into this market," Mincetur said.
Internationalization Platform
This internationalization strategy enables Brazilian buyers to acquire Peruvian products without an import permit.
It should be noted the platform provides Brazilians with the possibility to purchase as in Brazil, that is to say, using their local billing and delivery address.
To date, the trade platform has helped set up new sales channels for lines: baby clothing, pima cotton T-shirts for Brazilian public institutions, Privated Label, multi-brand lines, among others.
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Published: 4/30/2017