Peru Export and Tourism Promotion Board (Promperu), together with national tourist companies, will take part in the ITB Berlin (Internationale Tourismus-Börse Berlin) to be held from March 4 to 8 in Berlin, Germany.
As a Leading Travel Trade Show, ITB Berlin is one of the foremost business platforms for global touristic offers and brings together, among others, tourism associations, representatives from the press and media, and tourism professionals.
In this sense, Peru’s participation in the show is important, as it is a great opportunity for PromPeru to position the country as a multi-thematic destination for cultural, nature and adventure tourism.
In addition, this will be a chance to the further develop the country’s tourist attractions and strengthen working ties with the main tour operators in Germany.
This closeness will allow PromPeru to provide updates on new destinations and current infrastructure, as well as the exclusive services the country has to offer.
The event will trigger joint actions to help improve business between Peruvian and German operators.
(END) JJN/JJN/RMB
Published: 2/28/2015