Andina

Peru to enhance role of export and tourism promotion board

Gran Pajatén.

Gran Pajatén.

11:08 | Lima, Jul. 07 (ANDINA).

Peruvian executive branch have presented a draft law aimed at strengthening and modernizing Peru’s Export and Tourism Promotion Board by recognizing its core role as a promotion driver of the country’s exports, tourism and image abroad.
Thus, this law seeks to lay down the foundations for further improvement and development of management tools within the state agency.

Furthermore, it pursuits to ensure the alignment and consistency of the organizational structure according to Promperu’s strategic management model.

Indeed, it will align the organization's vision, mission and objectives identified in the Institutional Strategic Plan as well as develop a customer-based business model.

For this purpose, a body of executive and senior management will be implemented, so that an Executive Director will take the agency's leadership in addition of being its representative at the national and international level.

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Published: 7/7/2013