Peru's Exports and Tourism Promotion Board (PromPeru) launched a new website exclusively developed for China with the purpose of expanding its digital marketing strategy across the Asian Giant.
The content of said internet site (
Perutravel.cn) is essentially aimed at meeting Chinese tourists' demands and preferences.
Over recent years, the Inca nation has taken great interest in becoming South America's top destination for
Chinese visitors.
To this end, PromPeru has implemented measures such as the creation of an e-learning tool for WeChat, China's leading instant messaging app.
It must be noted this initiative has already enabled 739 Chinese travel agencies to learn more about the Inca country's tourist destinations.
The new digital platform provides information regarding amazing tourist spots in Peru —besides
Machu Picchu— as well as a wide range of cultural and adventure activities.
The website also displays attractions, including cruises exploring the Peruvian
Amazon,
museums and architectural complexes recognized by
UNESCO, as well as the opportunity to enjoy the world-renowned
Peruvian gastronomy.
Chinese arrivals
It is worth mentioning Chinese citizens —who hold valid visas to the United States, Canada, England, Australia or the European Union— can also enter Peruvian territory for a maximum period of 180 days.
As a result, the number of
Chinese tourists in Peru doubled between 2013 and 2016.
(END) JJN/JJN/JAA/MVB
Published: 10/25/2017