Peru Moda and Peru Gift Show 2015 will take place on two dates this year, putting in place a new positioning strategy of Peru’s export supply, Peru’s Minister of Foreign Trade and Tourism, Magali Silva, said.
“For this year's edition, we are implementing a new positioning strategy of our export supply and, for example, one of the highlights is the new push to promote the brand Alpaca Peru,” she stated.
First date
A macro business roundtable will be held on April 16. It will see the participation of 100 buyers from different parts of the world.
On the same day Max Mara –a luxury Italian fashion house– will hold a fashion show featuring a collection of alpaca garments.
Second date
A commercial exhibit, the “Young Creators to the World” contest and Peru Moda fashion shows will take place from May 27-29. Renowned designers and national brands will create synergy while presenting innovative collections.
(END) JJN/JJN/RMB/MVB
Published: 3/24/2015