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Lima, Perú. December 12, 2017

Year of Good Citizen Service

Peru: Foreign buyers highlight pisco's quality

  • portada
    Photo: Cortesía

15:12.

Lima, Dec. 7.
Buyers from foreign nations visited the Inca country —earlier this month— with the purpose of learning about pisco and became fascinated by its quality, Peru’s Exports and Tourism Promotion Board (PromPeru) informed Thursday.

Within this framework, PromPeru led the First Reverse Mission of Introduction to Pisco on December 1-2 to present 19 pisco exporting companies’ offer.

In this sense, the mission presented to businesspeople —from Russia, Panama, the United States, India, Argentina, and Belgium— the history, origin, quality, properties, and characteristics of the Inca nation’s flagship product.

Activities included interviews with each exporting company, a specialized tasting session, a master class on said spirit, and visits to various wineries in Peru's southern Ica region.

"This activity places value on the supply of this drink and contributes to the identification of distribution channels, as well as to increasing consumption abroad," PromPeru Exports Department Director Luis Torres expressed.

This initiative was also aimed at presenting the pisco offer and promoting said product among potential international buyers of spirits, thus generating a business environment.

Pisco exports

It must be noted Peru's pisco exports grew at an annual average rate of 12% over the last five years.

Likewise, shipments of this product totaled US$8.6 million in 2016.

According to PromPeru, pisco shipments are expected to reach around US$12 million by 2019.

(END) MMG/JAA/MVB


Published: 12/7/2017
Editora Perú