Enterprises in Peru will have to adapt to the digital technology era in order to diversify their markets, expand their customer base and beat the competition, the Association of Peruvian Exporters (Adex) said.
"Digitalization of the economy allows enterprises of all sizes to transform their operations in order to provide a faster, more efficient and tailor-made service to their customers; thus, they could have more opportunities in new markets," Adex President Juan Varilias affirmed.
He went on to say the digital world presents a series of new possibilities to identify and reach potential customers, provide a number of tools to conduct research and be aware of the latest trends in the global market.
According to Adex statistics, 75% of exports from the wood, garment and metal-mechanic subsectors are destined to around 5 countries, which proves the importance of diversifying destinations and learning new ways of doing business.
One of them is dabbling in the digital economy that can become an important engine for economic growth and job creation.
Forum
In this sense, the guild will host the "2nd International Business Forum: Internalization of the Disruptive Innovation Era,” on Monday, December 5, at the Lima-based Los Delfines Hotel.
Digital trade, whose deals are based on technological resources, generates close to 1 million new jobs per year, according to the Economic Commission for Latin America and the Caribbean (ECLAC).
Destinations
Adex’s Economic Studies Office reported the wood subsector has the highest market concentration. Thus, China, Mexico and the U.S. account for 73% of its total shipments.
Likewise, 76% of garment exports are sent to the United States, Brazil, Germany and Chile.
In addition, the U.S., Chile, Ecuador, Bolivia, Mexico and Colombia account for 76.3% of total metal-mechanic exports.
(END) MDV / MDV/JHM/RMB
Published: 12/4/2016