Great Big Story (GBS) —the distributed video network operating under the stewardship of CNN— has developed and produced four big stories about Peru, with one of them involving a unique centuries-old Incan tradition.
Such practice involves hundreds of locals gathering to hand build a new bridge each year during the second week of June.
As stated by Peru's Exports and Tourism Promotion Board (PromPeru
), the four big stories highlight the Inca nation's cultural and natural wealth.
These video pieces were made in partnership with Peru's Country Brand 'Marca Peru
' in a bid to improve the Andean nation's image in the United States and all over the world.
"This co-production will let us show what makes Peru unique, by tapping into large audiences connected to Peruvian-like experiences and products," said PromPeru Communications and Country Image Director Isabella Falco.
The first Peruvian documentary in the lineup tells the story of a unique centuries-old Incan tradition that continues to this day.
Every second week of June, Cusco inhabitants get together to hand build a 124-foot-long Q'eswachaka
Bridge to honor the Andean gods.
Locals remove the previous year's bridge and build a new one in only three days, using natural fibers, lots of dedication and teamwork.
Each short documentary will be released every Tuesday of September on GBS website and social networks, as well as on CNN Airport Network in more than 48 airports throughout the U.S.