Peru’s high Internet penetration rate, economic stability and the development of e-commerce platforms in the country were some important factors that influenced Google’s decision.
"When we saw growth opportunities in Latin America, we found out that Peru offered many opportunities. We are pleased to focus this year in Peru. It was always our interest to help users, including customers and advertising agencies in other countries," said Google executive Dan Gertsacov in an interview with Andina from Buenos Aires, Argentina.
He added that 2010 is the perfect year since “we are coming out of a crisis where the companies realize that they have to measure the results of their advertising and when think of digital marketing we have a great opportunity”.
The number of Internet users in Peru grows significantly and according to the company’s calculations, it will reach 35% for 2011, while electronic commerce -known as E-commerce- obtains 4% within the habits of consumption.
Gertsacov, responsible of the team in charge of the Google’s growth businesses with Latin American clients and agencies, indicated that they are looking for “a Peruvian professional that knows the market and can be seen as one of the users”.
“Our plans are to hire someone local to run the operations in Peru. The idea is that this person be the local image of Google”, highlighted Gertsacov. This new member of the Google team will be responsible of educating the Peruvian market spreading the benefits of digital marketing.
Gertsacov said that the Peruvian talent would help them to analyze new products and other concepts that could take to the local market in the future.
“I was in Peru in the last two months and there’s a new member of the team that will go there this week. We are very interested in the Peruvian market and how we can help our customers and the advertising companies”.
You can be part of the Google team
Those who are interested in applying for a position can go to http://www.google.com/jobs/locations.html and find the needed profile to be candidates.