The 15-minute documentary was launched Thursday in Iquitos, Loreto, and shows a group of Peruvians arriving in the Italian town of Loreto, with the aim of showing them about Peru’s culture.

Peru’s Minister of Foreign Trade and Tourism Jose Luis Silva said the documentary, aims to make Peruvians feel ambassadors of their country and the Amazon region, which covers more than 60 percent of Peru.

It also seeks to increase the number of tourist arrivals and the volume of investments in the Peruvian jungle, which has an endless potential for tourism, industry, medicine and other sectors, he added.

With a total cost of 4 million soles, the ad shows the Marca Peru (Peru Brand) bus arriving in the Italian town with shaman Luis Culquitón, head chief of the Bora community Rafael Flores, chef Blanca Cornejo, painter Christian Bendayan, musical group Los Wemblers, model Claudia Portocarrero, and chef Pedro Miguel Schiaffino.

For her part, Isabella Falco, the director of country image at Promperu said the documentary echoes the original ‘Peru, Nebraska’ ad as it brings Peru’s wonders to places abroad that share the name of cities or regions in Peru.

The 15-minute video is available on the Peru Brand’s website: www.peru.info

(END) JCJ/JPC/RZZ/EEP